Kawaii is the Japanese word for cuteness and it's now used all around the world by fans of cute stuff, especially by fans of cute anime or manga or Japanese culture in general. Cuteness is so popular in Japan that they even have airplanes and trains with cute decorations! The two girls in this game are one of those who love cute stuff, and they specialize in pastel kawaii stuff like clothes, bags, shoes and even hairstyles!
